Text: From March of 2014 until February of 2015 I redesigned the Ithaca Beer Co. product line and overall brand. The projects were diverse and the people were (still are!) wonderful. I came in to the company in their 16/17th year so there was a lot of history to consider with each task. As a co-worker said, I jumped onto a moving train. The work was primarily print focused, with a lot of screen components (photo, video, web), and marketing materials (for the sales team, social media, etc.).