It's not a chain! Local gym owner Lara wanted a new brand for her gyms. As a non-gym goer (well, former, now) it was a good chance for me to get some research in and meet some great new people. We started with the new logo, obviously, as well as some merchandise design. Over several photo shoot sessions I created a library of images for use on the website, print materials, and social media. Then I designed and developed a simple custom Wordpress theme utilizing Woocommerce for future merch options.